Digital Marketing Curriculum

We cover all aspects of digital marketing including SEO onpage, SEO offpage, SEM, SMO, PPC, Adwords, Adsense etc.

SEO Curriculum

 Module 1 – Basics of SEO

Details : Structure of web pages , overview of search engines , how search engine works, understanding SERP , CTR , Bounce Rate. All Google Algorithms

 Module 2 – Meta Tag Optimization

Details : Meta Tags , Title Tag, Description Tag and All other important Meta Tags

 Module 3 – URL Structure

Details : SEO Friendly URL Structure , Importance of H1, H2, H3, H4, H5, H6 Tags, Importance of Bold, Italic, Underline Tags.

 Module 4 – Website Ranking

Details : What is google PR Rank, Blocking Visibility of website, Robots meta Tags, Follow, No follow tags, Ahref tools / Semrush Tools.

 Module 5 – Google Web Console & Business Page

Details : Google webmaster tools (Google and Bing ), How to Submit website, site map in google webmaster tools and bing webmaster tools, GEO Location Settings, How to create and test XML Sitemap, How to submit Sitemap to google and bing. How to create favicon . Google Aanlytics

 Module 6 – On Page SEO

Details : Keyword Rich text body, how to check density of keywords, Hidden tags, Bold, Italic and H1, H2 Tags, Cross Linking, Image optimization . For more details of SEO Course click here

 Module 7 – Blog Creation

Details : Google Blogger and WordPress, Blog Creation and updating, Yahoo answer, Review writing

 Module 8 – Social Media Optimization & SMM

Details : Social media Integration and promotion, Facebook, Instagram, Youtube, Pinterest, LinkedIn and Twitter, Quora, Reddit . Google Adwrods and PPC Campain, 

 Module 9 – Article Sharing

Details : Article writing and Picture sharing, Getting Traffic through Articles, Word file sharing SEO tips, PPT sharing, Video sharing tips, Social Book Marking

 Module 10 – Classified submission

Details : Classified submission, Local, Country Wise, Tips for Classified Submission, How classified Ads. helps to promote business

 Module 11 – Earn Money Online

Details : How to Earn money through online, Introduction to Google Adsense, Various ways to earn money online, by blogs, websites, Earn Through Facebook

1. Google Adsense
2. Affiliate Marketing
3. Dropshiping
4. Freelancing
5. Ecommerce
6. Content – Writing
7. Lead Generation
8. YouTube Marketing
9. Blogging
10. Google Ads
11. Social Media Marketing
12. Digital Marketing Consulting Services
13. Network Marketing
14. PPC (Pay Per Click) for other companies
15. Interview preparation and Resume Building

 Module 12 – WordPress SEO

Details : SEO WordPress plugin installation , Plugin Settings , Optimization , XML Sitemap , Permalinks, Integration with Google Adsense , Integration with Google Webmaster tools , Integration with Google Analytics, SEO for word press websites. Rank Brank/Yoast Plugin , Schema Markeup