We cover all aspects of digital marketing including SEO on-page, SEO off-page, SEM, SMO, PPC, Adwords, Adsense, etc.
SEO Curriculum
- Module 1 – Basics of SEO
- Details: Structure of web pages, overview of search engines, how search engine works, understanding SERP, CTR, Bounce Rate. All Google Algorithms.
- Module 2 – Meta Tag Optimization
- Details: Meta Tags, Title Tag, Description Tag, and all other important Meta Tags.
- Module 3 – URL Structure
- Details: SEO Friendly URL Structure, Importance of H1, H2, H3, H4, H5, H6 Tags, Importance of Bold, Italic, Underline Tags.
- Module 4 – Website Ranking
- Details: What is Google PR Rank, Blocking Visibility of website, Robots meta Tags, Follow, No follow tags, Ahref tools / Semrush Tools.
- Module 5 – Google Web Console & Business Page
- Details: Google Webmaster Tools (Google and Bing), How to Submit website, sitemap in Google Webmaster Tools and Bing Webmaster Tools, GEO Location Settings, How to create and test XML Sitemap, How to submit Sitemap to Google and Bing. How to create favicon. Google Analytics.
- Module 6 – On-Page SEO
- Details: Keyword Rich text body, how to check density of keywords, Hidden tags, Bold, Italic and H1, H2 Tags, Cross Linking, Image optimization. For more. details of SEO Course click here
Module 7 – Blog Creation
- Details: Google Blogger and WordPress, Blog Creation and updating, Yahoo answer, Review writing.
Module 8 – Social Media Optimization & SMM
- Details: Social media Integration and promotion, Facebook, Instagram, YouTube, Pinterest, LinkedIn, and Twitter, Quora, Reddit. Google AdWords and PPC Campaign.
Module 9 – Article Sharing
- Details: Article writing and Picture sharing, Getting Traffic through Articles, Word file sharing SEO tips, PPT sharing, Video sharing tips, Social Bookmarking.
Module 10 – Classified submission
- Details: Classified submission, Local, Country Wise, Tips for Classified Submission, How classified Ads. helps to promote business.
Module 11 – Earn Money Online
- Details: How to Earn money through online, Introduction to Google AdSense, Various ways to earn money online, by blogs, websites, Earn Through Facebook.
- Google AdSense
- Affiliate Marketing
- Dropshipping
- Freelancing
- E-commerce
- Content Writing
- Lead Generation
- YouTube Marketing
- Blogging
- Google Ads
- Social Media Marketing
- Digital Marketing Consulting Services
- Network Marketing
- PPC (Pay Per Click) for other companies
- Interview preparation and Resume Building.
Module 12 – WordPress SEO
- Details: SEO WordPress plugin installation, Plugin Settings, Optimization, XML Sitemap, Permalinks, Integration with Google AdSense, Integration with Google Webmaster tools, Integration with Google Analytics, SEO for WordPress websites. Rank Brank/Yoast Plugin, Schema Markup.